Conversation | Jakala

Let's focus together on Conversion Rate Optimization

Have you ever tried to bring your laziest friend out for a run?

Leading users to your website can be equally hard. Moreover, turning those visits into conversions can have the same chances as seeing that friend become the new Usain Bolt! That’s why it’s important to have someone that makes you understand how to reach the highest rate of conversion you deserve for your brand.

Be ready to run, together with our speakers, a full day marathon around the world of CRO and networking.

No need for your sneakers… We’ll just have a CONVERSATION!

CONVERSATION will be back in 2025!
Stay tuned to not miss any updates!

Speakers
2024 Edition

André Morys

CEO & Founder
konversionKRAFT

Bjarn Brunenberg

Experimentation lead
TomTom

Annika Thompson

Managing Director for EMEA and APAC
Speero

Francesco Giliberti

CRO & Web Analytics Senior Consultant
Jakala

Will Laurenson

CEO & Lead CRO Consultan
Customers Who Click

Meltem Naz Kaso Coskun

UX Research consultant, Professor
La Salle University

Gianluca Sansone

CRO & Web Analytics Senior Consultant
Jakala

Javier Bargas

UX Director
Google

Steph Le Prevost

CXL Certified Optimizer, Senior Consultant
Conversion

Alessandro Maggio

Digital & Media Managing Director
Jakala

Agenda

2024 Edition

9.30

Registrations

10.00

Opening and welcome speeches

Alessandro Maggio
Jakala

Alvise Biffi
Vicepresidente con Delega all’Organizzazione, Sviluppo e Marketing, Assolombarda

The future of experimentation

Andrè Morys
konversionsKRAFT

UX metrics - Measuring the User Experience

Javier Bargas-Avila
Google

The world of UX Laws and Best practices:
so why even testing?

Francesco Giliberti & Gianluca Sansone
Jakala

11.30

Coffee break

12.00

From OKRs to Strategic Experimentation

Bjarn Brunenberg
TomTom

ROI in Experimentation

Annika Thompson
Speero

13.15

Lunch break

14.30

Utilizing UX Research as a Critical Lens
to Examine Your Company
Internally and Enhance Your CRO

Meltem Naz Kaso Coskun
La Salle University Barcelona

Why You Should Ditch the Vanity
Metrics and Focus on
the One that Matters - Revenue

Will Laurenson
Customers Who Click

Learn how to harness the power
of a second brain with meta analysis of experiments

Steph Le Prevost
Conversion

16.00

Wrap up & closing speeches

16.15

Closing coffee

Where

Centro Congressi Assolombarda
Palazzo Giò Ponti
Via Pantano, 9
Milan

Conversation - Immagine principale descrittiva del evento

Reason why

Meet professionals with whom to establish new relationships

Meeting with colleagues, establish new relationships and expanding one’s own network are what matter and contribute to evolve.

Understand what CRO is and learn the basics

CONVERSatION is for all people who want to discover and learn more about what CRO is. If you are curious, this conference will provide you with the basis for a better understanding of the subject.

Implement the CRO within your business

Here, you will learn how to put into practice all that you have learned, bringing CRO inside your company and improving conversions.

CONVERSatION 2024

Conversation 2024 confirmed its importance in the CRO events landscape.
9 international speakers including Andrè Morys, Javier Bargas-Avila and Bjarn Brunenberg, an audience of almost 200 CRO experts and ecommerce managers, and a special final surprise for the audience! Spoiler: the exclusive conference summary generated live by AI!

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About us

Today, Jakala is the leading MarTech company in Europe, with headquarters in Milan, and offices worldwide. Together, we drive transformation by combining a human touch with data and technology to positively impact businesses, people and society. As concerns CRO, we apply learnings based on qualitative and quantitative research mixed with business objectives to generate value acceleration programs: our obsession is driving value through digital sales, as well as the improvement of the digital customer experience.

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