Conversation | Jakala

Join us at conversATion
The Conversion Rate Optimization marathon you can’t miss

Think of your website like a runner who needs to cross the finish line—but there's a catch: your visitors are all slow starters.
That's where Conversation comes in! This event will arm you with the strategies you need to turn that slow pace into a sprint, helping you master conversions.

Expect fast-paced speeches, expert insights, and plenty of tips to help your brand go the distance. Ready to run a full day of CRO and networking? Join us for a conversATion!

Agenda

2025 Edition

9.30

Registrations

10.00

Opening and welcome speeches

Amedeo Guffanti
Jakala

Frank Pagano
Jakala

10.15

Build an Experimentation Culture faster by treating tests
as a means, not the goal

Ruben de Boer
Online Dialogue

Why even Testing?

Simone Iuculano
Jakala

From siloed to synced: CRO & Ads in one strategy room

Desiree van der Horst
Loop Earplugs

11.45

Coffee break

12.00

Beyond UX: Optimize Media Spending through
Kleecks as an Enabler of CRO Activities

Diana Avelar & Francesco Giliberti
Kleecks | Jakala

Experimentation AI: A New Kind of Intelligence

Craig Sullivan
Optimize or Die

13.15

Lunch break

14.45

Lessons from 3 Industries in the Data-Driven Era

Luiza de Lange
LeoVegas

One small step from you, one giant leap for your customers

Eden Bidani
CAPE.Agency

15.45

Wrap up & closing

Speakers

Francesco Giliberti

CRO & Web Analytics Senior Consultant
Jakala

Francesco Pagano

Senior Partner
Jakala

Ruben de Boer

Lead Conversation Manager
Online Dialogue

Simone Iuculano

CRO Manager
Jakala

Desiree van der Horst

CRO Manager
Loop Earplugs

Diana Avelar

Business Excellence Director
Kleecks

Craig Sullivan

Founder & CEO
Optimise Or Die Ltd.

Luiza de Lange

Head of CRO
LeoVegas

Eden Bidani

Founder & Head of Strategy & Copy
CAPE.Agency

Where

Centro Congressi Assolombarda
Via Pantano, 9
Milan

Gallery

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Reason why

Meet professionals with whom to establish new relationships

Meeting with colleagues, establish new relationships and expanding one’s own network are what matter and contribute to evolve.

Understand what CRO is and learn the basics

CONVERSatION is for all people who want to discover and learn more about what CRO is. If you are curious, this conference will provide you with the basis for a better understanding of the subject.

Implement the CRO within your business

Here, you will learn how to put into practice all that you have learned, bringing CRO inside your company and improving conversions.

CONVERSatION 2024

Conversation 2024 confirmed its importance in the CRO events landscape.
9 international speakers including Andrè Morys, Javier Bargas-Avila and Bjarn Brunenberg, an audience of almost 200 CRO experts and ecommerce managers, and a special final surprise for the audience! Spoiler: the exclusive conference summary generated live by AI!

Conversation - Immagine principale descrittiva del evento

About us

Today, Jakala is the leading MarTech company in Europe, with headquarters in Milan, and offices worldwide. Together, we drive transformation by combining a human touch with data and technology to positively impact businesses, people and society. As concerns CRO, we apply learnings based on qualitative and quantitative research mixed with business objectives to generate value acceleration programs: our obsession is driving value through digital sales, as well as the improvement of the digital customer experience.

DISCOVER MORE

Join us at conversATionThe Conversion Rate Optimization marathon you can’t miss

Where

CONVERSatION 2024

About us

Join us at conversATion
The Conversion Rate Optimization marathon you can’t miss