Conversation | Jakala

Join us at conversATion
The Conversion Rate Optimization marathon you can’t miss

Think of your website like a runner who needs to cross the finish line—but there's a catch: your visitors are all slow starters.
That's where Conversation comes in! This event will arm you with the strategies you need to turn that slow pace into a sprint, helping you master conversions.

Expect fast-paced speeches, expert insights, and plenty of tips to help your brand go the distance. Ready to run a full day of CRO and networking? Join us for a conversATion!

Agenda

2026 Edition

14.00

Registrations

14.30

Opening and welcome speeches

14.45

First set of talks

16.15

Coffee break

16.45

Second set of talks

18.00

Wrap up & closing

18.15

Networking cocktail

Speakers

Katie Dove

Managing Director
Irrational Labs

Rinaldo Ugrina

UX Expert
Baymard Institute

Melina Hess

CRO Manager
DRIP Agency

Karl Gilis

Co-Founder
AGConsult

Nils Stotz

Head of Product Experimentation
Zalando

Where

Centro Congressi Assolombarda
Via Pantano, 9
Milan

Gallery

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Reason why

Meet professionals with whom to establish new relationships

Meeting with colleagues, establish new relationships and expanding one’s own network are what matter and contribute to evolve.

Understand what CRO is and learn the basics

CONVERSatION is for all people who want to discover and learn more about what CRO is. If you are curious, this conference will provide you with the basis for a better understanding of the subject.

Implement the CRO within your business

Here, you will learn how to put into practice all that you have learned, bringing CRO inside your company and improving conversions.

Previous editions

Conversation, created and organized by Jakala, has become a leading international event in CRO and digital marketing.
Since 2023, it has gathered around 200 top professionals in Milan each year—including experts in CRO, ecommerce, UX and digital—offering a high-level experience with world-class speakers such as André Morys, Bjarn Brunenberg, Lucia van den Brink, Craig Sullivan, and many more.

Conversation - Immagine principale descrittiva del evento

About us

Today, Jakala is the leading MarTech company in Europe, with headquarters in Milan, and offices worldwide. Together, we drive transformation by combining a human touch with data and technology to positively impact businesses, people and society. As concerns CRO, we apply learnings based on qualitative and quantitative research mixed with business objectives to generate value acceleration programs: our obsession is driving value through digital sales, as well as the improvement of the digital customer experience.

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